2008 Database Survey Results!

Thank you again to those who took our 2008 database survey - we received a 16% plus response rate! The full results once again prove what amazing, high caliber talent our database contains.

Database Lifestyle Demographics

Age of Attendees
- 0.3% ages 25 or under
- 5.8% ages 25 – 29
- 22.5% ages 30 – 34
- 30.7% ages 35 – 39
- 22.2% ages 40 – 44
- 11.6% ages 45 – 49
- 4.8% ages 50 – 54
- 1.6% ages 55 – 59
- 0.5% ages 60 – 64
- 0.1% ages 65 +

HHI
- 64.3% are part of Dual-Earner Households
- 56.7% are Primary Decision-Makers in their Households

Average Age of Children
- 95.4% are Parents
- 26.8% of children are between ages 1 – 3
- 23.1% of children are between the ages of 4 – 6

Education
- 90.3% have a College Degree
- 34.4% have a Professional Degree (41.8% MBAs)

Employment Demographics Current Employment Description
- 22.5% are Employed in Full-Time Traditional positions
- 21.0% are Currently Not Working – but Actively Seeking Employment

Reasons for Not Working
- 54.9% are not working due to Familial Obligations
- Only 2.3% are not working due to FMLA leave

Years out of the Workforce
- 36.7% have been out of the workforce for less than 1 year
- 23.8% have been out of the workforce for 1 – 2 years

Reasons for Working - 75.7% are working due to Financial Obligations
- 47.1% are working due to a Sense of Career Achievement

Industry of Employment
- 30.4% Other
- 17.4% Marketing/Advertising
- 10% Human Resources
- 9.1% are in Accounting:
- 27.2% have Big 4 Experience
- 48.9% have Public Accounting Experience
- 37.3% are CPA Certified

Level of Experience
- 27.3% are/were Individual Specialists
- 23.5% have 8 – 10 years experience in their field
- 48.3% have 10 + years experience in their field

Factors of Importance
- 71.6% consider 'Flexibility' Extremely Important (93.5% Top 2 Box Score)
- 44.3% consider 'Money/Salary' Extremely Important (86.5% Top 2 Box Score)

Balance
- 15.5% are Perfectly Balanced!
- Scores vary evenly across the scale between 'Too Consumed with Work' and 'Too Consumed with Family'